How to write an effective application letter

An application letter, often called a cover letter, is your opportunity to create a good first impression on a potential employer. Think of the summary on a book cover that compels you to purchase the book. Employers use application letters in a similar way; they will assess the characteristics of your application.
Here are some few tips to take note of when writing application letters:

1. Research the company and job opening

Thoroughly research the company you’re applying to and the specifications of the open position. The more you know about the job, the better you can customize your application letter. Look for details like, recent awards the company has received, major accomplishments or distinguishers that set this business apart from competitors, sspecialized certifications, skills, or knowledge that are necessary or helpful for the job, the name and title of the hiring manager, etc.

2. Use a professional format/presentation

An effective application letter communicates professionalism in its presentation. Your document should be free of grammatical and spelling errors, and you should stick to professional fonts and formatting. This professional format should include your name, your contact information, the date and the company’s information. Begin with a professional salutation, such as “Dear X,” and address the hiring manager by name whenever possible.

3. Explain why you’re the best fit for the job (Why they should want you)

An application letter is your opportunity to sell yourself as an excellent candidate for the open position. Emphasize on your skills, qualifications, abilities, and experience, even if you’ve applied or sent in a resume that contains this information. Those documents only provide an overview of who you are and what you’ve done. Outline how your knowledge, skills and experience are relevant to the position you’re applying for and put that in the application letter.

4. Mention why you want the job

Include a personal statement about why you want this position. You’ve already explained why the company should want you. This section details why you have chosen this company and what excites you most about this job opportunity.

5. Review the job listing keywords

Most job postings will include certain skills and abilities that the hiring manager and supervisor want applicants to possess. Including these keywords in your application letter helps to show the person reviewing it you would be a good fit in that specific role.

6. Stay concise

Although it may be tempting to include a lot of detailed information about yourself, it is important to be concise. If a hiring manager receives a letter that is multiple pages, they may not take the time to read it. A brief letter is more manageable and appealing.

7. Include a professional closing

Thank the reader for reviewing your letter, reference your resume and any other attached documents and offer to provide additional information as needed. Mention that you look forward to the next steps in the hiring process and conclude with “Sincerely,” as a closing.

Follow Coca Look online: Instagram @coca_look, Facebook @ Corporate & Casual Look, LinkedIn @ Coca Insights, website
Coca Look store is located at Special Plaza 1, Lagos Avenue.

Leave a Comment